Gunawan OE- viera, Marantika GI, Herlina S. Pengaruh Direct Marketing, Content Marketing, dan Content Creator Terhadap Impulsive Consumption Pada TikTok Live Di Yogyakarta. EJBA [Internet]. 2024 Oct. 30 [cited 2026 Apr. 18];18(2):123-35. Available from: https://journal.ukrim.ac.id/index.php/jem/article/view/655