Marantika, George Iwan, Raden Teja Yokanan, and Ade Kristianus Kaloeti. “The Influence of Brand Awareness, Price, Product Quality, & Promotion on Consumer Purchase Decision of Roti’O in the Special Region of Yogyakarta”. EQUILIBRIUM - Jurnal Bisnis dan Akuntansi 19, no. 2 (October 30, 2025): 291–301. Accessed November 28, 2025. http://journal.ukrim.ac.id/index.php/jem/article/view/792.