GUNAWAN, O. E.- viera; MARANTIKA, G. I.; HERLINA, S. Pengaruh Direct Marketing, Content Marketing, dan Content Creator Terhadap Impulsive Consumption Pada TikTok Live Di Yogyakarta. EQUILIBRIUM - Jurnal Bisnis dan Akuntansi, [S. l.], v. 18, n. 2, p. 123–135, 2024. DOI: 10.61179/ejba.v18i2.655. Disponível em: http://journal.ukrim.ac.id/index.php/jem/article/view/655. Acesso em: 6 nov. 2025.